Behavior Change Communication(BCC)

Supporting health care providers and community health workers, LINKAGES worked with NGO partners, UNICEF, and universities to identify key messages for promotion of the Essential Nutrition Actions.

The research findings and the Guiding Principles for Complementary Feeding of the Breastfed Child, released by WHO in 2003, were used to design appropriate messages and tools. The following materials are being used to communicate messages during counseling sessions, health education, and community events or to reinforce these messages through mass media.

The LINKAGES Project Academy for Educational Development (AED) Tel: (202) 884-8000 Fax: (202) 884-8977 Email: aguyon@aed.org

linkages@aed.org